Now, that this is on the homepage, I can say what I really think. In comparision to the current rewards program, I find this new points program to be awful. For current customers, I woudn't be surprised if if almost nobody switches. I'm aware that in some cases, the new program can work out better for customer on the more expensive plans, but much of the time, customers willing to pay those higher amounts would simply sign up at Koodo, Virgin, Fido, etc. as the higher priced plans at Public Mobile are plain not competitive in my opinion. Also, for customer who do end up switching to "points" and for new customers who automatically get put onto the new program, I strongly suggest using caution when using points to purchase contest entries. While this might provide some entertaintment, contests are set up so that most people don't win. This means that on average, customers will spend more than the value of any prize and that in the long run, you'd be better off by keeping your points to and use them to pay for services rarther than to enter contests.
My recommendation for most customers is for them to stay on the current program and keep the existing autopay payment and loyalty rewards. For example, someone who has a 5 year loyalty reward receives $60 every 12 months, while this new points program will only pay an equivalent of $10 over the same time period.
