The decision of where to place account information, sign-in/out options, and access information on a website is typically based on user experience design principles and considerations. While I don't have specific knowledge of Public Mobile's website design choices, I can provide a technical explanation of why these elements might not be placed on the first page.
1. Page organization and layout: Website designers aim to create intuitive and user-friendly layouts that prioritize essential information and tasks. Placing all account information, sign-in/out options, and access information on the first page might clutter the interface and make it harder for users to navigate.
2. Hierarchy of information: Websites often follow a hierarchy of information, organizing it based on importance and user needs. On the first page, it is common to showcase essential features or introductory content, providing a general overview. Account-specific details and sign-in/out options are typically placed in dedicated account sections or pages to maintain clarity and reduce visual noise.
3. Security considerations: Placing sensitive account information, such as login credentials, on the first page may pose security risks. It is often recommended to provide an extra layer of protection by separating login or account access functionality from general content, ensuring that user data remains secure.
4. Personalization and context: Websites may personalize the user experience based on individual preferences or context. Placing account-related information on dedicated pages allows for customization based on the user's account type, previous activity, or specific needs, providing a more tailored experience.
Honestly I think PM being a ‘self-serve’ brand, which speaks itself to the budget limitations of its websites, they would prioritize the security of all logins any day over customer friendly UX design
