This is a really embarrassing issue to have. It's like Tim Horton's running out of coffee cups. You don't have brick and mortar, yet even your online channels make it difficult to become a new customer. If this is strategic/intentional because the PM brand is only there to meet government pricing regulations, then bravo. If it's a legit mix-up, then you need to do way better. You can't have it both ways (no store front/customer service AND have a poor digital experience. Or just admit this is not in your wheelhouse and outsource it exclusively to a fulfillment partner such as Amazon.
And for the record I spend way more money on Amazon than I otherwise would, simply because they make the process so seamless. Everything from being able to easily find products, to minimal clicks to purchase, and of course fast delivery. PM on the other hand makes it very difficult for the average person to even become a customer, let alone spend any money with them.
