Public Mobile Tries to Lure Back Ex-Customers with Sad Offer

[LTD2023]

I came across this yesterday.

https://www.iphoneincanada.ca/2024/04/19/public-mobile-lure-back-ex-customers/

After the announcement of the loyalty rewards change, some customers did leave Public Mobile. Apparently, some of those customers that left Public Mobile are now receiving some ‘winback’ offers. 

Hilarious!  😆  15 points offered to come back.

[anotheran]

Public trying to Control the churn while maximizing arpu

[LTD2023]

@Luddite  LOL..HaHa..Love that. 😋  Thank you..You made my day!!  You are so right!!

[Luddite]

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@LTD2023 wrote:

I came across this yesterday.

https://www.iphoneincanada.ca/2024/04/19/public-mobile-lure-back-ex-customers/

After the announcement of the loyalty rewards change, some customers did leave Public Mobile. Apparently, some of those customers that left Public Mobile are now receiving some ‘winback’ offers. 

Hilarious!  😆  15 points offered to come back.

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OMG Telus is converting PM to the Bell/Rogers marketing approach: soak the current customers and give best deals to new customers, then offer a deal to return!  Obviously PM needs a few more lessons in structuring a win back offer. 🤪

Looking for a plan

[hTideGnow]

hi @LTD2023 yes, many got the offer