Ask your friends if they know when their contract is due to expire... And if they are still happy with their current phone. I let them know that after month 23, not month 24 is when they are actually free of their device subsidy/contract obligations according to CRTC rules. They can ditch their current provider and keep going with the same phone with same data on PM for usually 1/2 the cost or less. You can use the pitch that when the time comes that they want a new phone, they could buy a new phone outright and stay with PM, or ditch PM and start a new contract with whatever carrier they want again later. But of course you would hope that they stay with PM.
Emphasize that the big providers DO NOT lower your plan cost when their hardware subsidy/contract is done - they're literally wasting money each month afterwards if they don't either start a new hardware renewal, or port out to a service like PM.
Because of the self-serve nature of PM, and it's quirks, I also offer my assistance for first time signup and work through any porting issues / ongoing support as a confidence builder if they are concerned about the change. I usually also give them a free SIM card, unless there's a free SIM deal on at the likes of Walmart or LD occasionally, because I'll make that back soon enough with the $1/30days referral bonus. Places like canadiancellsupplies usually have them for $5 or less, so I can save them waiting for one to come in the mail, and the quirky website canadiancellsupplies runs haha.
If I see promos that would apply well to my "prospects" I'll occasionally shoot them over to keep them occasionally thinking about PM as their contract expiry approaches. 🙂
