IMHO, most kids/teens these days don't make many calls, but they do a lot of texting. The unlimited texting alone may make this a better plan for kids/teens. For elderly parents, the extra 50 mins may be more helpful (though my 78 year old mother generally uses about 600-700 texts a month, she'd be out with the $10/50/50 plan in a day or two, for example).
For anyone looking at that $15 plan at Koodo but worried about unexpected data charges, Koodo does offer a $2/month data blocking add-on. It still allows MMS messages but nothing else. So you don't have to worry about your kids accidentally burning through some data by not noticing they weren't actually on the wi-fi. This is generally the biggest "worry" with post-paid plans (other than many credit check up front for some folks), so this could help mitigate that, albeit at a slightly increased price again.
All in all, for $17/month (with the data block), to be able to give to a child or young teenage so they can text all they want and still Snapchat/Instgram/whatever the kids are doing these days while on WiFi without worrying about data bills, it could be a pretty compelling offering.
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