There are a few days in my career that I will never forget:
- October 31, 2013, when I was told we had bought Public Mobile and they wanted me to help transition customers to the TELUS network, pending Competition Bureau approval.
- November 29, 2013, when the Competition Bureau approved the acquisition of Public Mobile.
- December 3, 2013, when I first stepped into the old Public Mobile office at Yonge and Davisville in downtown Toronto.
- And tomorrow, February 28, 2020, as my last day leading the Public Mobile brand. Yes, you read that right. I have made the tough decision to leave Public Mobile.
It’s been an incredible 6 years full of ups and downs. From the infamous $40 for 4GB LTE in the fall of 2016, to scrambling to manage system challenges and repeat defects that sometimes felt like a cruel game of whack-a-mole, to having a dear friend and Public family member, who was an original Oracle, pass away too early – rest in peace Martin.
Over the years, this community has helped hundreds of thousands of people. What I’ve been most proud of is how this community has always held our feet to the fire to be better. Your feedback has influenced our investments and focus over the years and, wow, is some great stuff coming in 2020!
Public has truly become a brand that is more than just a transactions-focused, weekend discount machine like some of our competitors. Public is about you and built by you, with the Community at its core.This is why we shifted our logo to represent you better. Every letter in the logo is different and changes all the time, representing the individual nature of each of you, yet when put together our letters (and you) all make Public Mobile.
Together we’ve become the fastest growing wireless brand in Canada. We crush our peers in customer retention. We’ve become the number #1 wireless brand for Likelihood to Recommend in Canada as of Q4 2019. We deliver the most affordable wireless on the best network in Canada. And we’ve done all this together by doing wireless differently in Canada, even when everyone said this was not possible.
It doesn’t end here either. We have some incredible things in our back pocket that will begin to roll out shortly. Public Mobile will continue to improve and I am proud to leave it in an incredible position, with a passionate and committed team, to continue to move forward. We’re for you and always will be.
May you always enjoy affordable wireless service at Public Mobile. Thank you for all of the memories!
Dave
