@sarah3339 The landscape of the canadian cellphone service industry is pretty much an oligopoly. There are 4-5 major players in the market however most provinces only have 3-4 major cellphone companies within them. IE: Telus, Rogers, Bell, etc.
Lately, more budget companies are appearing and trying to make their mark. There is no incentive for any of these companies to undercut each other's prices as they are basically forced to match the offer to avoid losing their existing clients. By matching the price, it means having to give a better deal to existing clients which companies have no incentive to do. It's basically like the gasoline industry... Shell, Petro Canada, and Esso have zero incentive to outcompete each other. If there are price wars, they all lose. If they keep their price high and identical, they all win because we all need gas just like we al need cellphone service.
If there are more competitors in the cellphone service market, if would force companies to become more competitive with their prices at the risk of losing their clients to new providers.
To answer your question as to why Public mobile changed their $34 plan from 20GB to 40GB, that's because Freedom mobile was the first to flinch... Then Fido followed... and then Public Mobile... It is a domino effect. We are the winners of competition.... They all lose because existing clients on more expensive plans with less data will downgrade the price of their plan but receive more data.
