@paulie I think $400 add-ons are probably waaaaaaaaaaay outside of PM's target demographic. Honestly, the data add-ons are meant as stop-gaps for people that run out of plan data, or for very casual use for people on plans that don't include any data. You're basically (indirectly) suggesting what @Luddite suggested a month or two ago: remove plan data all together, offer talk+text plans and larger data add-ons that still never expire. The idea isn't without merit, but I doubt it's likely to happen in the foreseeable future.