I preferred the second option too, but was concerned that the upfront cost might limit the market. MInd you, the publicity would likely be worth it alone, and perhaps they wouldn't want the discount widely adopted?
I also liked that the 2nd was all about "150" - $150 dollars, 150 days, and included Canada wide calling. Very fitting for the 150th anniversary Canada Day celebration.
I'd go for the 150 day 15GB too, but unfortunately, I don't think it'll happen anytime soon, if ever. That's basically $30/month for 3GB + global text + canada-wide talk. That's better value than the Fall 2016 promo and the pile-on would be even more extreme.
Not to mention that this is more cash up-front, so it puts more in PM's hands, and will limit the actual uptake, not to mention this is less data per month than the fall promotion, and ppl wanting 4Gb a month won't move. The pile on may be less extreme than you think.
Pm here to make money as well pretty sure they won't offer anything close to those 2 suggested plan. Since pm know how much and what kind of services other carrier offering, they already easily getting other carrier business cuz of their great reception. I don't think they need to do much in term of promo plan more likely they will offer that same promo or little bit better the one just got expired lately.
I'm not sure I understand why you say they won't offer anything close to those deals?
1) VIrtually anything after the first $5 per month (if not less) goes to the bottom line, given the majority of costs are fixed and sunk already.
2) What is the publicity value? I'd argue significant, given the reaction this is receiving here.
3) Is there an opportunity to upsell users in the future to higher Gb plans? Yes
4) Is pricing somewhat in line (per Gb with other offers?) Yes.
The only real concern is that PM sets a market expectation around low pricing. Limiting this to a very short timespan, and a specific promotional deal, limits that issue.
