One plan only elligible: 90 day provincial calling, global texting, 6 GB data $120 and must be activated between August 22 - Sept 22/16.
Referree AND referrer receive a credit on their account:
a) for accounts activated before Jan 27/15 both receive $5
b) accounts activated after Jan 27/15 referree receives $5 and referrer the usual $1/30 days reward
Advertise by email blast to ALL account holders as of August 21/16.
Manage credits similarly to the Canada Post rebate. To receive the credits the REFERRER sends an email from their account email address to backtoschool@publicmobile.ca with their account number, and, the email address and account number of their referree. So, it's a manual operation that requires no back end programming and there is 90 days to clean it up since only the 90 day plan is elligible. This email must be received by Oct 15/16.
Suggest using account number to avoid the situation where customers elect to port, or choose, a different number while the rebate is being processed.
Generating ideas is SOOOO much easier than doing them! 
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