This was the intended purpose of the company. To suck people out of the old grandfathered minimum plan. One could look the other way when the price was $10. But now for a 50% increase in payout (before rewards) or about 15% with the forced more expensive plan change one can perhaps justify the plan change to the more expensive plan. It gets harder to justify when you factor in all the rewards. With maximum loyalty and autopay and no referrals or community the $10 plan will have been $3. Totally doable. The $13 plan will have been double that at $6 (100% increase). The $15 plan comes to $8. So from paying an easily manageable $3 to perhaps forgoing a latte once a month if you're pinching pennies.
It's why there are many complaints to the CCTS and the CCTS is continuing to proceed denying Public's denials. These things take time though.
If you still have much of the freebie data that the account could have received over the years then it will change to the slower 3Mbps speed. The plan (10 or 13) gets full 4G speed. If that matters to you. Seems people are mostly fine with the slower speed that is only available now.
Unrelated to this price hike, my spouse is changing up to the $15 plan just because they do more texting and don't want to bother with the available workarounds. Not to do with the price. Just wanting more services. Different motivation.
