It just came to my mind that PM should try and extend the promotion for the benefits of new people who just learnt about the awesome network by at least the end of the year.
Will BestBuy extend a sale on a computer because people are just reading the flyer that has been out for over a month but just realize it is ending in 2 days?
No, promos are set with defined dates and budgets are set. When its done its done.
There will be other promos, maybe better maybe worse, time will tell, but this one needs to end so PM can run the numbers, determine what the successes and failures were and generally perform a post mortem so they can determine what comes next.
If you want referrals, the $40 a month for 2GB of LTE isn't bad. Its still better than the $70-80 of the big three or the $50-60 of the big three's other discount brands for the same thing.
And lets face it, you might get more "data" with Wind (3GB vs 2GB) for the same price after the intro period ends with Wind, but at least Public's is LTE and not zoned.
@kav2001c I guess I shouldn't have been so rigid with my reply. It does happen, but its more rare in my experience. Of the hundreds of promotions I handle a year, there is only one that my partner company has extended month after month, and its less because its successful and more because it is a differentiator for them.
But yea I agree, this was something new and they really need to clean up all the loose ends and then decide what to do with the next promotion.
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