At some point PM will be ready for "prime time" and want many new customers. Since we get a Reward for every customer that signs up referencing our PM phone number, why not "warehouse" SIMs with willing current customers. Plus, as current customers we would help newbies wend their way through their set up! What could be better? 
I take no credit for the idea itself as it is direct theft from giffgaff.com as witnessed by this quote from my account page. Understand "Payback points" and "£5 extra credit" as one time Rewards; whereas we get $1/30days Reward "forever" - long live PM!
"Order more giffgaff SIMs
Why not make someone's day by sending them a free giffgaff SIM card. It's ever so simple, you can send SIMs directly to your friends and family or hand them out in person.
For every SIM activated we'll give you 500 Payback points and your recruit £5 extra credit to get them started.
You can order 30 more SIMs this month.
Where would you like to send a SIM to?
a) Send SIMs directly to me so that I can hand them out in person.
b) Send SIMs directly to my friends as a nice surprise for them."
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