I will give you another example. I worked for a major retailer and had system access to cost of merchandise. So call it what you like.
You buy a bed. A mattress and box spring.
The box spring cost is $100
The mattress cost is $350
Cost for both is $450
The regular price is is $1800 - and individual price is $900 each
The 40% off price is $1080 - and individual price is $540 each
For warranty you must buy a unit (Matt and Box)
Cost $450, selling $1080 and I will let you figure out the markup.
We rarely sold a bed at regular price.
Moral of the story.....always buy on sale......and you still pay more than what you should have. But you saw 60% off a hugely inflated price.
Second moral of of the story.......if you continually see items that sell for 40, 50, 60% off like mechanics tools, paint, gold jewelry and etc. You should consider to never pay full price.
