This was a cute post from RFD member isgaard.
Fire sales like this work in a certain way, the absolute last holdouts will get the shaft.
First round, easy pickin' customers, 4GB on Koodo, first round, $50 referral.
Second round, the holdouts on 4GB, offer 5GB, still $50 referral.
Third round, offer 6GB on the 5GB holdouts, offer $100 referral.
Fourth round, extend the 6GB offer, again another $100 referral credit and this time, better phone deals (activation credits) to get those customers on a tab.
Fifth round, most customers have already left, time to bring in the sticks, removal of referrer bonuses as majority of the referrers have already left at this point.
Sixth round, throttling LTE to 3GB speed to complete PM's 3rd tier leveling with Chatr and Lucky Mobile. No surprises about the pricing change but nothing in the T&S says they can't throttle you.
Seventh round, stick it to the last holdouts by not offering a comparative plan on Koodo.
Eighth round, increase the price plan for the users that moved from the first to fourth round. Win for Telus ARPU!
Something like the above has a definitive timeline attached to a whiteboard inside the planning boardroom/office of Telus's sub-department that handles Public Mobile/Koodo.
We have in the final hours of round 3 at the moment. I think round 4 might be a stretch, but you never know.
