In a oligopoly situation, I fully expect the top tier brands to come forward and price match the increase. I see this increase as more about pushing people to buy into plans which provide greater insurance against having to resort to overage charges. We see a lot of usage anxiety already, it will just get worse. Of course too much of a good thing leads to more stranded usage. It is ironic how a lot of customers exiting from Public Mobile asking if there is any refunds because they are leaving before the end of their paid term. At the same time, a lot of these same people don't see over purchasing what is needed results in the same loss, not just a one time loss but a recurring monthly loss. Long story short, there is nothing new here. More of the same old, same old to cement Canada's place on the leaderboard for expensive cellular service. Customers just need to be ever wiser when shopping for service.
