That is a really good question, and something I was wondering about as well.
Considering that these "promos" appear to mirror Chatr's regular plans, plus you get in-zone unlimited Canada/US Calls + a bunch of international countries that you can call with Chatr, I would argue that, for me, PM's current "promos" aren't even competitive with Chatr, let alone FM. The regular plans are simply cost prohibitive for the value and aren't even worth mentioning.
PM may have an edge with their rewards system, but when all your referals decide to jump ship, it looses its value. Also, over time, other carrier's plans and rates are catching up to PM's, so there will also be less value in the Loyalty rewards. Only a fraction appear to be active on the community, so that reward isn't applicable to many.
Fundamentally though, you have to ask, who does PM want to be competitive with? Robelus, Koodo and Fido, Chatr and FM, or other MVNOs like SpeakOut and Petro Canada? I think PM is trying to brand as a Koodo and Fido type while providing a service level similar to Chatr and FM. The irony, as has been pointed out before, is that PM's sister company Koodo is already in this segment. It looks like, long term, PM will try to target Chatr and FM, but FM is speeding up and Chatr is on cruise control and nothing more than a place holder at Roger's mercy. PM could be left in the dust and relegated to SpeakOut / Petro Canada, or perhaps even folded in to Koodo if profit margins / subscribers drop.
