@JK8 I don't think anyone said that PM was suffering, but moreso that they were seeing easy money go out that backend. In that massive report I don't think it broke down the data of PM revenue and outflow, just Telus Corp collectively. Would have been interesting to see PM's contribution to the entity. But at the end of the day PM doesn't operate like a conventional telecommunications company, it's a do it yourself, no brick and mortar, originally no cell phones but they've slightly branched out to include limited supply refurbished cell phones. So from Telus Corp perspective any revenue PM brings in is just additional gravy. However, from the PM leadership point of view they need to find ways to evolve and be an even more positive contributor to increasing shareholder value with increased revenue. One way is to of course increase the cost of plans, but there's very high risk that many who are currently with PM wouldn't stay if the prices were increased on them by a certain amount. Sooooooooooo, the next best thing is, how can we reduce the outflow (money going out the backend), and retain that in our revenue stream.......awwwwww change the rewards. So instead of the average customer being able to save let's say $10 a month on the current rewards plan, they'll instead be saving let's say $7 a month. They're still saving a decent amount that would encourage them to activate a service with us, and we immediately generate an additional 30% revenue stream to Telus Corp that positively contributes to shareholder value, and by letting our existing customers maintain their existing rewards (for now) that they've always loved, we mitigate the risk of large increased retention issues. Telus has always been a very good telecommunications company especially out west, and making really good profits so this isn't really surprising. But it appears PM now wants to be a slightly bigger player in the Telus Corp family, and the only way you do that is by bringing in more revenue, increase your value, and show great retention numbers. This current move to a new points system just might do that. Now let's see if they mess that all up by forcing all existing customers to switch, there goes your retention *fingers crossed they don't*.
