Google has recently announced that they've added RCS support to the Android messenger app and are working with carriers to implement support for the standard.
With 9/10 softphones running Android, implementing support for SMS RCS would be a boon for Public Mobile customers.
Some features that RCS would add: group chat, high-res photo sharing, and read receipts.
Public Mobile admin, pruduct managers, and directors can find out more here:
http://www.gsma.com/network2020/universal-profile/