If ppl chose, let's say, the 4Gig Data reward only, maybe offer some reward for them, like every 3 or 4 Months, as a way of saying thanks for being a valued Public Mobile Client. Like -$10 Discount for example. Or, if one picked a Prov-Wide Talk only, Maybe a additional -$5 off every 4 Months. Its gestures like these that can SWEETEN the Deal. Just a Thought for those who pick Single-Only Plans for long-run