Public Mobile isn't well known (yet). Everybody knows about Telus, Bell, Rogers. We've all seen the ads for Koodo and Fido and Virgin.
When I tell people I'm with Public Mobile, they always say "I've never heard of them". Most naturally assume there must be something wrong or something shady with what they perceive as a no-name startup brand. I say "same thing as Telus but lots cheaper, visit the website, check the deals, read the threads and wikis" - those who follow up usually sign on the moment their current contracts expire.
Yes @frankg1401 PM is a business, not a charity, out to make money (from us!).
I've seen some people automatically assume PM is bad and consequently automatically avoid PM entirely - unfortunate, but their ignorance and prejudice is their loss.
I've seen some people approach PM but skitter off because they're worried or frustrated by how PM works - unfortunate, and most of these people would be happy customers if they gave PM a chance, but their fear and uncertainty is their loss.
I've seen a few people check out PM but choose another carrier simply because PM doesn't offer what they're trying to buy - unfortunate, but PM's offerings keep improving, maybe soon, maybe next time around.
I've seen many people join PM and remain with PM because (even those who've experienced a rocky startup) are generally satisfied with what PM delivers. Best plan, best price, best support, best whatever.
What I've never seen is somebody suddenly say "I'm leaving PM because I got a way better deal with somebody else". Never happens, lol. I think that alone says everything that needs to be said about PM. Not bad for a brand with near-zero advertising presence in the public consciousness, especially good for a brand swimming in the same pool as sharks and piranhas - PM isn't (yet) especially aggressive about getting customers, but they're especially conscious about making their existing customers happy.
