Not a profitable business model.
Unless they can figure out how to install some kind of low-cost, low-capacity wiring into each home. In some kind of way that none of the other (DSL-buying) second-tier providers has figured out yet.
Although there are other options in many areas. They just require that you dig around to discover (and compare) them. Scour the interweb (with and without google). Check local facebook groups, public/community message posting boards at supermarkets, libraries, restaurants, truckstops, laundromats. Ask neighbours. Ask strangers. These "small" networks usually can't afford huge advertising slots and won't bring pretty bundles to your door like the Big Three do.
I don't buy mobile data from cell providers, they market data as a precious commodity, their prices are ridiculous. I subscribe to Xplornet, $20/month for 60GB 5mbps across LTE - I think they recently increased it to 75GB and 10mbps, not sure haven't pushed the limits or speedtested yet. I needed a phone that support Band 42 and dual-SIM (and two active APNs) to use this mobile data alongside my usual (Public Mobile) phone number/etc, no other catch. Different areas have different "small business" providers and different locally networked options.
https://productioncommunity.publicmobile.ca/t5/The-Lounge/Cellular-quot-home-quot-internet/m-p/44174...
