The more you spend, the more Points you get. Simple as that. People who subscribe to higher-cost plans will immediately enjoy more savings. (On the other side of the coin, Public Mobile will be better positioned to offer more higher-cost plans and add-ons - maybe allowing them to sell options like "Unlimited Data" and "LTE Speed Data" to subscribers who want to buy them. Within limits, of course, since Telus probably won't want to cannibalize Koodo to feed Public, lol.)
People who subscribe to lower-cost plans won't gain as much. They haven't upgraded to higher-cost plans yet, but getting more Points as part of the cost package might be the extra psychological nudge they need to make the decision.
People who've already aggregated substantial Loyalty and Referrals will come out ahead with Rewards. But not in the short term.
Immediate savings and instant gratification is a valuable attractor in a market where customers want to come and go as they please. A lot of people will take (and spend) their Points immediately because they like the freedom of choice, of avoiding confining contracts and commitments. Of course there are never long-term contracts at Public Mobile ... but then again, you only get your $5 Loyalty Reward by staying anchored for 5+ years ...
I predict that all new plans and new activations will eventually be based on Points, that Rewards will eventually be phased only towards legacy plans. This would allow Public Mobile to avoid disenfranchising existing Rewards customers while shifting its new focus onto the Points gimmick.
PM hasn't even fully implemented their Points system and already they're offering juicy one-way cash-out bonuses to those who switch over. Liquidate your Rewards for a pile of Points ($dollars$) you can spend immediately! I think it's obvious these efforts will never relent and from time to time they may even be outrageously tempting. The number of customers earning Rewards will gradually erode away.
I'm not sure the lottery/contest options for Points will go over well, though. For every winner there's going to be a lot of losers, including a lot of complainers, and the more valuable the prize the more passionate things will become. I think it's an unwise move, a nest of hornets waiting to be kicked.
I think some sort of "donate Points to charity" option would be good to have. Perhaps a choice of charities. If nothing else, to allow the Community to collectively help support members who are suffering through financial crisis - maybe anonymously, maybe sporting a charity badge.
