Apart from targetted deals for freedom customers and bill credits for new accounts, new plan deals are available to all customers. As for loyalty, I am loyal to my wallet and nobody else is. Anything else is an illusion.
I believe as a loyalty program, there should be some new year deal or plan offer
@AR-IMLoyalty program gives you $1 off per month after 1 year. After 5 years loyalty is $5 off per month and there are lots of deals and new special plan offers for existing customers that you can switch to.
