@CussenTo understand bravos / Q&A etc You have to understand what this forum is. This forums serves as a helpdesk where users helping users. Telus chose to use a Customer Relations Management (CRM) software called Lithium / Khoros (current merged name). It is used by tons of places for usually for the free tier (users helping users) support eg Google, Microsoft off the top of my head.
The support system is only as useful as its content, which all of us generate. To encourage that, Li includes analytics to rank people and their content. One assumption is the more bravos (actually "kudos" in correct Khoros parlance) a message has, the more useful it is. The other vector the user's activity and length in service (assuming longer the person has been around, the wiser the person is). The carrot is you get a badge when you achieve certain objectives, eg giving and receiving bravos, posting, length you have been here are some of the criterias.
To an end user like you and I, it doesn't really mean much, but the underlying all this is the admins have the ability to create a predictive model on how the users would interact with one another, what happens with events like sales and also other factors. More importantly it can give trends to the marketing department (eg. $x as referral is enough etc) and perhaps admin purposes to see what needs to be done for PM to generate higher revenue. Now whether Telus has used those modules, no one outside Telus knows, but it is built into the system.
