I know this has been raised before: local pickup of PM sim cards as an added alternative to mail. Many people prefer to pickup the sim card asap so that they can sign up with PM right away. This also allows us to recommend and sell PM services to our friends by getting the sim ready for them and guide them to sign up. A depressing example: ordered sim card online trying to take advantage of PM's limited time promotion, but the card delivers after the end date and miss the promotion!!! Would you be pissed?
Drug stores (many are also postal outlets as well as selling TTC tokens), Costco, select malls are all potential pickup depots. There is costs involved but PM will also save the delivery costs of the sim cards. This hybrid format still respects the "virtual store" concept, and compliments the sim card delivery. Maybe in the future, this can expand into other PM business lines.