I'll be the exception here and say Apple. I was on Apple originally, used the phone until it was pretty much undated. That phone was dropped, thrown, everything, never stopped working. Nor any cracks on screen. (I had come to Apple from BlackBerry and feature/dumb phones before that) My first Android was a Nexus 4, screen crack, as did the back, got it fixed, screen cracked again, so I got a Samsung S3. Bonus was expandable memory over the Nexus, but too much bloatwear. Screen cracked, had it replaced, LCD cracked (not screen) so I got an Moto X Play screen shattered on bottom corner (drop of 2 feet) so I got a Huawei (can't recall model number) and it dropped into the water, the insurance (through Freedom) couldn't get me a replacement so they sent me a cheque for $350. Repaired Nexus 4 one last time, and screen cracked randomly about 2 months later. So I booted up on S3 (the ex's) which also had a cracked screen, but otherwise functional. Ended up buying an iPhone SE.
I do get the frustration of the way it downloads music and video's (like, you can't download off of the web and expect iTunes to open and store it), but the phone is solidly built. Already dropped about 4 times, face first a couple times, no scratches, not cracks. Just like the first iPhone I had, it's simply more resilient. Plus with AppleCare, they actually can replace the phone if you toast it. ( I recall $29 for cracked screen, $99 if the phone is damaged beyond repair ).
I still slightly prefer Android, if it is stock for sure, and I loved the Huawei phone that I had (my favourite by far), however, I need a phone that can be backed up more seamlessly, replaced easily, and Apple simply does a better job at this. I had bought a refurb iPhone 5S (as I was still with Freedom and that phone works with Freedom) to see if I would like Apple. That phone got dropped a few times without damage, other than a small dent in the metal. So I upgraded to an SE with more memory. I set up the phone, and within an hour or so, everything that was on my old iPhone was on the new. This wouldn't happen with Android, not to the same extent anyway.
Just my 7 cents worth. I realize that there are a lot of Apple haters out there. But since I already own an iPad and MacBook, might as well as finish it off with a decent iPhone.
Oddly, I wear a Moto 360 watch. Works really well with the iPhone. I tried using the iWatch or whatever they're call, and simply didn't understand it while playing with it. The Google Wear though, it's awesome.
