Can PM consider giving some sort of joining discount to students studying in colleges/universities ?
The target customers of PM would definitely match with students who are tech-savvy, active on social media and can refer other students from their class. I think PM can add a lot of customers without any advertising since the students would be the brand ambassadors themselves. And with referral discounts, I can't imagine how active the students will get to promote PM in their class/campus.
PM could offer some initial discount when a student with valid credentials joins PM. It need not be a monthly discount to avoid any chances of students claiming discount even after they have completed the course.
PM could use the student's university email id to confirm the validity. Once the validity is confirmed they can offer the said discount to them.
With PM's excellent value proposition in terms of service and plans, a joining discount for students could very well be a masterstroke.