Extend the refer a friend program to consider special pricing, discounts and/or rewards for family members of existing customers to try to draw and bring in family members. The pricing of plans should be low enough to make the move hard to resist.
I really see no difference in this from a regular friend reward. Family and friends are treated mostly in the same manor across the rewards systems. Ford, for example, has the friends and family pricing for as stated, friends and family.... they just open it up once a year (somewhat recently) to let everyone else try it out.
when it's family, I suppose you could 'set aside' your referral credit for your family member, and after a year, buy them a prepurchased voucher for Public Mobile 🙂
This kind of reward won't work. Because accounts are individual, it's hard to link. If they allow multiple plans within an account then they could consider discounts on additional plans.
Well if they consider special pricing rates or promos plans for existing customers' family members (&/or friends) and that they send these offers directly to existing accounts to draw in family members of existing customers, it will not be the exact same as the refer a friend rewards program.
Since they made new plans more expensive this could make it easier to bring in new customers to PM and get the refer a friend rewards.
Not the greatest idea but if PM wanted to be more like every other carrier Telus could release a Credit Card and have the rewards apply to Telus, Koodo or Public Mobile.
@kav2001c- Yes, Koodo and Telus do allow "family plans", data sharing, multi-line accounts, etc, on their post-paid plans. No carrier offers these same features on pre-paid plans.
This whole discussion, and many others like it on these forums, boils down to one thing: people want post-paid features on prepaid plans.