@niloc22 wrote:
Apologies if this has already been asked....but why is PublicMobile trying to get me to switch to Koodo? Is it just because I'm on the $40/4GB promo plan and they're trying to get people off it?
@niloc22 I don't think PM have come out and said as much, but that does seem to be the general concensus. Whenever the big 3 providers (Telus, Bell, Rogers) announce their quarterly performance, they talk about 3 key things: # of subscribers, chrun rate, and ARPU (Average Revenue Per User). Chrun is just a percentage of the number of people that activated vs. people that left, but ARPU is a pretty key number. If you pay attention, you'll see ARPU goes up. Reliabily. Every quarter. It's one of the key metrics that investors care about, because the bigger that number gets, the bigger their potential profits (other things being equal). So to keep the investors happy, that number has to keep going up. The way they do that is to get everyone, on average, to spend a little more per month as often as they can. This appears to be one of those moves. The amount it costs Telus to give you the extra 1GB of data and the nationwide calling is a very small incremental cost, and is outweighed by increasing their ARPU another small amount.
I think the official explanation is that it's about offering up people another choice within the Telus family, where you can get a little more for a little more money. You also get access to Koodo retail locations and phone centre for support, as well as the ability to buy a phone on a monthly tab plan, which may be appealing to some.
But yes, at the end of the day, it's really your choice about what you value and how much you want to pay for it. This is just another option to consider. It may or may not work for you, personally.
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